Sales and Marketing Management

FEBRUARY 24, 2021

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Content marketing generates more than 3x the leads as advertising and costs 62% less. Instead, focus on your core audience. What demographics do they share? Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales Hacker

SEPTEMBER 24, 2022

Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Some strategies, such as keyword research and content creation, require little technical knowledge. Getting started with SEO doesn’t have to be difficult.

Paid Content 120

Paid Content Top of Funnel Funnel Ideal Customer Profile 120

SBI Growth

MARCH 21, 2013

Thorough buyer research is critical at this point. PPC advertising. In this step, do some research and identify your direct & indirect competitors. The purpose of your campaign is to incent the buyer to act. Today’s buyer spends the majority of their time researching solutions online. For example…. Newsletter.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319