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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Lead conversion strategies.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. Pay per click (PPC) B2B advertising. Create an incentive compensation plan for every market segment. B2B Content marketing. Focus on a target market and make sure to segment it well.