Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Customer training.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Sales Training Advice

JULY 30, 2012

Use advertising directories. Write a white paper. Researching a white paper on best practices in your field will give you an excuse to seek out prospects, interview them, and ask them to refer you to others. Include in your signature or bio a mention of your newsletter, survey, white paper, etc.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40

Sales Hacker

SEPTEMBER 2, 2019

Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. Rented attention is like old-school advertising. Training and how-to guides. White papers. The currency you’ll use to gain attention?

Lead Gen 83

Lead Gen Paid Content Lead Generation Sales Qualified Lead 83