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When Inbound Marketing Isn’t Enough

SugarCRM

Outbound marketing, on the other hand, includes efforts like advertisements, cold calls, and events. Inside Sales (aka Sales/Business/Market Development). Inside sales (or sales/business/market development depending on your company), is another great outbound tactic that complements inbound activities.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. Lead nurturing plays an essential role in high converting sales processes. Clearly, sales teams cannot skip on lead nurturing.