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When Inbound Marketing Isn’t Enough

SugarCRM

Outbound marketing, on the other hand, includes efforts like advertisements, cold calls, and events. Inside Sales (aka Sales/Business/Market Development). Inside sales (or sales/business/market development depending on your company), is another great outbound tactic that complements inbound activities.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

You can also use this engagement data to re-target your leads with relevant messages on other platforms, like Social Media and Web Advertisements. It will divert your lead’s attention back to the deal and enable you to move on to the next stage in the sales cycle. Heavily optimize for email deliverability. Conclusion.