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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. Today, despite the wealth of online information, many salespeople still find themselves manually researching accounts, enriching contacts, and identifying intent. What is Intent Data?

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Intent Data Turns a Buyer-Centric World From a Curse into a Blessing

Sales Hacker

Intent data has become one of the hottest topics in the B2B sales and marketing space. What the heck is intent data? Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. NANCY: HOW CAN SALES LEVERAGE 3RD PARTY INTENT DATA AND WHAT ARE THE KEY DIFFERENCES BETWEEN PROVIDERS IN THE MARKET?

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

Thanks to marketing automation and sales and marketing’s desire for leads, ABM has become a tactical, account-based awareness or account-based advertising program. It has become about campaigns where we push out content, messaging, emails, LinkedIn ads, and retargeted ads to specific accounts just because they showed some intention.

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The 12 Best AI Assistants for Sales Teams

Hubspot Sales

Tinuiti , an advertising and public relations company, faced challenges with a manual sales process and limited analytics. ZoomInfo ZoomInfo, a sales intelligence platform, swiftly recognizes prominent prospects and gains intent data. The platform also comes with tools for sales territory planning.

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Ask him how buyer intent data helps you catch leads early in the buyer journey. Ask Jordan about how to build a modern sales stack , identify your company’s canaries , and prepare for territory planning.). She knew from a young age that advertising and marketing was her passion. Jaakko Paalanen , CRO at Leadfeeder.