article thumbnail

The Importance of Feedback in Sales

Anthony Cole Training

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets.

article thumbnail

10-Point Inspection for Top Sales Performance

SBI Growth

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. They roll out the draft plans in November, have a few meetings, adjust the territories and quotas, roll it out to the field and run off to the next challenge.".

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Why I’m So Interested In Selling,” Ron Guilbault

Partners in Excellence

I was to get a new territory. As I loved working with a team, I tried a bigger challenge leading an advertising sales team for a publisher of trade journals. I decided I would get a rep job. Selling is the flip side of buying. I could do that. This was before the internet. Using index cards, I created a list.

Retail 73
article thumbnail

The Essential Link Between Diversity and Sales

Pipeliner

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64% Conflict comes with the diversity territory. Conclusion.

Hiring 98
article thumbnail

The Future of B2B Sales

Sales and Marketing Management

A large number of customers make their purchasing decisions very early on in their customer journey, such as when visiting the company website, skimming a product brochure, or seeing advertising materials. They can take it one step further by using data to divide sales territories more efficiently.

B2B 254
article thumbnail

Marketing hacks to make you a sales management guru

Sales and Marketing Management

Throw out the “that’s the way we’ve always done it” stories and use data to get a clearer lens on your territories. Put on your science hat and ask some questions about your territories: How well did a particular message fly with each audience? The best advertising and marketing campaigns are story-based. So can sales managers.

article thumbnail

10-Point Inspection for Top Sales Performance

SBI Growth

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. They roll out the draft plans in November, have a few meetings, adjust the territories and quotas, roll it out to the field and run off to the next challenge.".