TSE 1101: Forging An Ironclad Brand
Sales Evangelist
MAY 24, 2019
It's up to us to make it easy by distilling it for them. It makes it easier for them to buy what you're selling. Sometimes as businesses, we forget that we're not selling to a machine or an inanimate object. We're selling to humans with joys, sorrows, scarcities, worries, and pride. What keeps them up at night?
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