Remove Advertising Remove Penetration Remove Research Remove Retention
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

You’ll even see sales rep positions advertised online under the title of “business development representative.” More experienced or specialized business development professionals may fulfill duties as diverse as developing corporate partnerships and carrying out in-depth research into new market segments. What is Sales?

Hiring 130
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

You’ll even see sales rep positions advertised online under the title of “business development representative.” More experienced or specialized business development professionals may fulfill duties as diverse as developing corporate partnerships and carrying out in-depth research into new market segments. Strong Research Skills.

Hiring 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. This strategy is somewhat the opposite of broad-reach marketing in that it aligns marketing and sales efforts to penetrate a specific list of accounts.

article thumbnail

Business Development vs. Sales: Striking the Right Balance for Your Growth

Chorus.ai

You’ll even see sales rep positions advertised online under the title of “business development representative.” During a phase of general consolidation in your business, when you’re not pushing to scale or penetrate new industries, you can give equal priority to sales and business development. The confusion is understandable.

Hiring 65