DiscoverOrg Sales

NOVEMBER 29, 2017

I’ll look at the conference roster and at social media to see who else will be there – plus companies who have a nearby office but who aren’t going to the conference. Many companies and organizations have entire teams dedicated to finding new business prospects.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

DiscoverOrg Sales

NOVEMBER 27, 2017

Engage these good-fit prospects via email, PPC ads, or social media. We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Use video for your re-marketing advertisements. Find look-alike companies.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

DiscoverOrg Sales

MAY 23, 2018

That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else. I’ll look at the conference roster, and at social media, to see who will be there. Even if they deliver tons of leads.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

DiscoverOrg Sales

NOVEMBER 27, 2017

Engage these good-fit prospects via email, PPC ads, or social media. We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Use video for your re-marketing advertisements. Find look-alike companies.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

DiscoverOrg Sales

APRIL 23, 2019

Look in newsletters and on social media for companies and individuals tagging the event on social media. Nina’s team uses paid social ads, email drips, phone calls, and sometimes even direct mail to make sure that 1.) TARGET EVENT LEADS WITH SOCIAL ADS. You can also advertise free demos or other promotions.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

DiscoverOrg Sales

MAY 7, 2019

Say, for example, suppose you’re sponsoring a sales development conference in San Francisco: Host a related event: Start by looking at the conference roster and at social media to see who else will be there – PLUS companies who have a nearby office and aren’t going to the conference.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150