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Pricing challenges posed by a pandemic

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. The sales force may need updated training in negotiation, value selling and pricing.

Margin

Margin Discount Incentives Incentive

[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

SEPTEMBER 21, 2018

Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling. This blog focuses on stakeholders within an account and how sales teams can address them as audiences using Value Propositions as central content for ABM and ABS. Too good to be true?

Account Based Marketing

Account Based Marketing Account Lead Rank Lead Scoring

Sales Pro Central

Pricing challenges posed by a pandemic

[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

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