Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. There is no single approach that serves B2B sales and marketing teams across the board.

Margin 194

Margin Discount Incentives Incentive 194

LeadFuze

JULY 6, 2021

13 Types of Pricing Strategies Examples. Airlines like Delta use algorithms based on competitor pricing and traffic patterns to maximize profit during high-demand periods while also keeping ticket costs affordable when flights aren’t full so everyone has access to them even if just occasionally. And the best of all?

Proposal 98

Proposal Strategy Discount Social Media 98

Sales Hacker

AUGUST 18, 2020

Obviously COVID has really caused some constraints in travel, and so that requires us to kind of expand the addressable market that we’re approaching. One, we’ve got first party relationships with a number of enterprises like Marriott, United, American Airlines. Sam Jacobs: Do you sell to the chief marketing officer?

Lead Rank 107

Lead Rank Scale How To Travel 107