DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. But what comes next is almost as important.

ROI 171

ROI Survey Webinar Metrics Channels 171

DiscoverOrg Sales

MARCH 9, 2016

“Sales operations may very well be THE most important and unsung hero for sales teams big and small, inside and field, direct and channel.” Heinz Marketing. It’s likely that you don’t enjoy the benefits of a long-standing sales operations team since 54 percent of sales ops departments are less than three years old.

Sales Operations 120

Sales Operations How To Proposal Webinar Metrics 120

DiscoverOrg Sales

FEBRUARY 1, 2019

But when newcomers like Tellwise tie chat to email, a dialer, presentation capabilities, analytics, and AI – plus integration with the CRM – well, “chatbot” doesn’t really cover it anymore. Most people still think of chatbots as a mildly annoying pop-up that asks a general question, often used as a search function.

Sales Enablement 120

Sales Enablement Decision Maker Sales Qualified Lead Referrals 120

DiscoverOrg Sales

FEBRUARY 19, 2019

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. PRO TIP: A quick-win might be to create consistently across all lead-gen channels. Especially if you’ve just been promoted to Chief Marketing Officer.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230