Remove Analytics Remove Customer Service Remove Incentives Remove Marketo
article thumbnail

30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

These partners might recommend your product and company to their customers when it makes sense. Marketo focuses their partner program around providing strong sales and marketing support. Partner programs that don’t offer compensation for referrals are usually smaller companies, with Marketo being the surprising exception.

article thumbnail

3 Reputable Outbound Sales Strategies for Sure Sales Success

LeadFuze

A customer persona (alternatively referred to as a buyer persona) is a semi-fictional character that embodies the essential characteristics of a sizable part of your customers, based on data gathered from user testing and web analytics. Customer personas may be a huge asset and source of insight for your business.