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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

ROI 40
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Effective Lead Management Through CRM

Pipeliner

A sales manager should understand that an inbound lead ranks higher than an outbound lead, simply because an inbound is a reach originated by a prospect. With outbound leads, since you’re starting from square one of the buying cycle, it can take much longer. Inbound leads generally make for faster closes. Is It Enough?