Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
With more buyers involved in decisions, less desire to talk to salespeople, and more anonymous research, it is wreaking havoc on our existing systems built for leads (one person) and known activity. . Okay, we’ve established that sales and marketing must work together to move prospects through the funnel. And it’s getting worse. .
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