ABM and storytelling: how to cut through the noise at scale
Artesian Solutions
NOVEMBER 5, 2018
The risk is that we use ABM tools so cleverly we think we’re being bespoke – but everyone is just using the same sources of information, the same agencies and the same types of approaches. For example, it may be that you can use the same narrative for all of your clients who are in automotive. What place does technology have in ABM?
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