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Rethinking Account And Opportunity Prioritization

Partners in Excellence

” It’s really important, both from an account prioritization (think of all your account based marketing/sales strategies) and to make sure you are prospecting/qualifying the right deals. I’ve written quite a bit about the importance of defining our “sweet spots.” Each of which are very different.

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Five Ways to Grow Revenue (and Lower Cost)

Pointclear

And which industry within the Fortune 500: banking, telecommunications, automotive? Of all the keys to revenue growth, the single most important one is rethinking the prospect database. A single, precisely defined prospect database is critical to the success of your sales and marketing efforts. Messages and offers are testable.

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