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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. We then loop in your closers when the lead is hot, keeping their focus on directly generating revenue. If this is how they do their own lead gen, how do you think they’ll handle yours?

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

Pointclear

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead.

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

Because most of the people I work with in B2B and you work with in B2B have a longer sales cycle, or conversely, a longer buying process, look at how to intensify and progress people you already have in your database. The leads you’re generating now may likely not impact you until next year.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

Short and sweet from Ruth Stevens: “My clients, despite the presence of extensive lead gen support, still rely on cold calling to get access to the accounts they target. B2B marketers ignore it at their peril.”. For more on Matt’s take, read this: [link]. Cold calling is dead” is as big a lie as “outbound marketing is dead.”