How to Create a Love Affair Between Sales and Marketing
SugarCRM
FEBRUARY 11, 2016
B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (according to SiriusDecisions ). Sales reps ignore 50% of marketing leads (according to ReachForce ). However, there is a lot to be gained from sales and marketing alignment.
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