How to Shorten Turnaround on Inbound Lead Generation
Zoominfo
JUNE 24, 2020
The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. On the other end of the spectrum, “How B2G Marketing Campaigns Effect Q2 Sales,” is too niche. Creating a buyer persona and content that aligns with it can help bring in those quality leads.
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