article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Paying invoices as early as possible for potential discounts from vendors. And if you want to pin down one that will work best for you, you'll need to conduct extensive market research, conduct competitive benchmarking, thoughtfully shape and understand your buyer personas, and be prepared to ride out the tides of trial and error.

Margin 110
article thumbnail

B2B Event Lead Generation – Guide

Cience

In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. The second (and correlated) reason this approach is ineffective, is that there’s no reason for an event attendee to provide their information to the vendor. The top reason?