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PODCAST 11: How to Use Empathy in Sales [Backed by Science]

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with David Priemer , Founder of Cerebral Selling about using empathy in sales backed by science. . But David has over 20 years operating experience in b2b tech sales, beginning all the way back in 1997. The acquiring companies being Infor, IBM, and Salesforce.

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