PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Sam Jacobs: So Jake, about 10 years ago, a book came out called Predictable Revenue. Marketing was about demand generation, marketing was about building a pipeline.
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