Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Why has a multi-channel approach become more important? The most important thing about any go-to-market approach is the buyer and the buying process. Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Power study, U.S.
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