Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker
SBI
FEBRUARY 22, 2018
B2B sellers can spend months, even years, cultivating relationships with potential buyers in hopes of turning them into customers. But when a potential buyer leaves a company for greener pastures, the seller is often the last to know. Bad data results in bad decision-making, poor customer service, and a damaged reputation.
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