Sales Insight into "No-Brainers"
Customer Centric Selling
JULY 30, 2014
Image courtesy of Imagery Majestic at FreeDigitalPhotos.net. As a sales manager, there were occasions when sellers referred to opportunities as “no-brainers” The inference was that offerings were so compelling, that buyers had no choice but to buy. Ask sellers reporting to you: Why will the buyer spend the money?
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