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A Guide to Building a Referral Network for Your SMB

Act!

Today’s buyers are spoiled for choice when they have to make a purchase decision. A devoted referral network can help you stand out in such a buyer-driven market. Case in point— 89 percent of buyers trust personal recommendations and testimonials from people they know. That’s what makes referral networks a marketing goldmine.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

To tap into this goldmine, actively collect and display feedback across your platform. Create a Buyer Persona To sell effectively, you need to know who you’re selling to. Use this data to build detailed buyer personas, representing your ideal customers.

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How to Accelerate Sales in the midst of Uncertainty

Showpad

Your sales agents should have achievable benchmarks, purposeful workflows and appropriate incentives to improve their own performance. Email automation software, sales enablement platforms and predictive analytics tools can provide the data, intelligence and insights sellers need to work more efficiently. Access to intuitive tools.

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9 Basic LinkedIn Lead Generation Tips for Salespeople

The Brooks Group

Have them start by looking at people who fit your buyer persona and are connected to their current contacts. LinkedIn groups offer a way for your salespeople to connect with a targeted group of people that fit your ideal buyer persona. This gives them an incentive to recommend your salesperson in return. Join Relevant Groups.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A bit of content about product comparisons might be the perfect tool to turn an unengaged shopper into a buyer.