Sales Training Article about Taking the Path of Least Resistance
Customer Centric Selling
OCTOBER 2, 2013
Sales Training Article: Taking the Path of Least Resistance. Pre-Internet it was likely that another vendor (Column A) had gotten traction and the buyer would leverage Columns B, C, D, etc. It was likely the buyer contacting vendors was not a Key Player. as leverage to negotiate with their vendor of choice.
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