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An Open Letter to Social Sellers Everywhere

Tony Hughes

LinkedIn Sales Navigator is like the most advanced cell phone in the world. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. To use these constructs powerfully requires responsibility. It's Google Glass. It's not rocket science.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

I've opined ad nauseam about the power of content marketing to create an octopus's garden to attract whales and that's an ongoing Challenge endeavor that Marketing and B2B salespeople should undertake together but that does not forego, the proactive whale hunting mentality each day. So it's all focused on engaging early upstream.