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An Open Letter to Social Sellers Everywhere

Tony Hughes

The 57% statistic on 'buying cycle' by CEB is a bit of a red herring because great sellers know they can uncover demand or even create it in any economy. To use these constructs powerfully requires responsibility. It's not rocket science. They've been doing it over the telephone for time immemorial.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. But who is teaching, don't even compete in an existing buying cycle that has a decay rate. What about the novel idea of triggering the buying cycle yourself?