Sales Hacker

APRIL 12, 2022

Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing. I went to work for the Florida Department of Transportation. I went to a digital publication media company called Questex that led me to Logi Analytics, my first foray into account based marketing. Tell us, what does Terminus do?

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Hubspot Sales

AUGUST 21, 2023

These people make up what is called the "buying center." You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. And stop investing in channels where you see low conversions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130