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Can You Switch Hit For Sales Success?

The Pipeline

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. They stepped back, reformulated their action plan and then marched forward as if nothing had changed.

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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

I went to work for the Florida Department of Transportation. I went to a digital publication media company called Questex that led me to Logi Analytics, my first foray into account based marketing. People are slowly getting more comfortable in coming back out with in-person events. My undergrad degree is in civil engineering.

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Trade Show Prospecting Toolkit: The Ultimate Collection

DiscoverOrg Sales

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. To take full advantage of the trade show experience, reps need a game plan for pre-show, during the show, and post-show … and they need Marketing back-up.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

These people make up what is called the "buying center." Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Those entering demos will make contact with a direct sales/support person.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Alexine Mudawar.

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