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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

These people make up what is called the "buying center." Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Those entering demos will make contact with a direct sales/support person.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I would encourage women starting in sales roles to “buddy up” with the customer success teams to really understand some great use cases from front-to-back (not just the headliner ROI numbers, but really understanding HOW the customer is using the product and what problems the product is solving). Christin Myers. Alexine Mudawar.

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