Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
However, referrals are a limited source of new business, and referrals often result in many unqualified leads and low-level decision-makers.”. If you just get a name, you are making a cold call (or sending a cold email—or worst of all, knocking on doors). Want to call high? That’s a typical referral-sales objection.
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