Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
> in sales and business development: a referral means you receive an introduction. If you just get a name, you are making a cold call (or sending a cold email—or worst of all, knocking on doors). The Business Case for Referrals : Do the Math. Want to call high? Address the Sales Objection. Unqualified?
174 
Let's personalize your content