CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), If you’re like most companies you’ve corrupted your sales role.
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