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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes. Retailers are a good example.

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HOW TO SELL TO LEADS DURING AND AFTER COVID-19

MarketJoy

CHANGE YOUR COMMUNICATION CHANNEL. Based on what we are hearing from customers at MarketJoy, the feedback seems to be mixed concerning what channels are most effective when connecting with sales prospects right now. This will likely evolve over the coming months so researching different channels or constantly testing will be important.

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Guest Post: How Sales Leaders Can Handle Missed Quotas during Quarantine

SalesLoft

This not only allows your organization to gauge candidate interest but serves as an opportunity for those in attendance to get a feel for the leadership style and company values. . If your sales org isn’t prepared to offer a competitive offer during this time, be sure to highlight any additional incentives that your company provides.

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