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Are You Too Hard to Reach?

No More Cold Calling

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. Shouldn’t salespeople want to hear from me?

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. In fact, according to the 2017 Forrester study, 82 percent of B2B buyers say that their top vendor choices offered helpful social media content.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. In most cases, the best way to scale an outsource sales team is by hiring service vendors that can help your company grow without adding headcount. Building a repeatable sales model.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Jennifer is a thought-leader and expert in growing sales, inside sales, renewals, channel sales, sales operations and marketing organizations. Melissa Murillo.

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