Remove Channels Remove Incentives Remove Lead Nurturing Remove White Paper
article thumbnail

7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Lead-nurturing email campaigns. That makes sense, but you must also nurture your leads so they move from the “awareness” stage to the next steps of the sales funnel.

article thumbnail

The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. What Are the Main B2B Marketing Plan Channels? We are going to go over some marketing channels and strategies, then take a look at how you should create your b2b startup marketing strategy the right way.