When it’s OK to give a customer a gift – and when it’s not
Selling Essentials RapidLearning Center
NOVEMBER 22, 2023
Will it help you close a sale or get more business? Reciprocity kicks in In one study , researchers looked at the prescribing patterns of several thousand American doctors who had accepted modest lunches from pharmaceutical reps. When salespeople were calling on a prospect for the first time, the free samples actually hurt sales.
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