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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. The question is; are you going to be another statistic?

Eloqua 316
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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.