Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. In many companies, too much time and energy are still wasted on debating whether to be online or in-person. Then, clarify the important sales tasks and the implications for your channels approach.
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