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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

DECEMBER 1, 2020

It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation?

Marketing 63
Marketing Scale Demand Generation Agencies Marketo 63
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Heck, stand at the head of it. Never believe that doubting yourself is a bad thing. Doubt is a part of life.

Hiring 130
Hiring Ideal Customer Profile Top of Funnel Lead Rank 130
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