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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Partial profiling: Reducing the number of form fields can improve conversion rates. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Partial profiling: Reducing the number of form fields can improve conversion rates. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing 113