Pointclear

MAY 16, 2017

We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Media: Use all media in your arsenal, including outbound touchpoints that engage prospects and forge relationships needed to convert. That is, by not using a cost-per-lead metric.)

Lead Rank 169

Lead Rank Lead Scoring Leads Marketing Qualified Lead 169

SBI

APRIL 25, 2011

Guest Post By Dan McDade, CEO & President, PointClear. They are incented to deliver high volumes of interested names, and they don’t have the skill sets and bandwidth to nurture leads or close sales. Ironically, marketing’s success in delivering large quantities of interested prospects creates a problem.

Harvest 63

Harvest Sales Qualified Lead Lead Rank Lead Scoring 63

Pointclear

NOVEMBER 29, 2012

And that is how the conversation went with me saying very little for the next hour. Please tell us about a campaign before you launch it so I don’t have that ‘deer in the headlights’ look when a prospect says, “So tell me about the free iPad mini if I buy from you by the end of November.”. “I “So, what do you want from Marketing?”

Marketing 221

Marketing Sales Qualified Lead Commission Quota 221

Pointclear

FEBRUARY 7, 2018

To go with option 2, increasing the leads from 4 to 7, would require you to do one of the following: Increase touches from 100 to 175 per day—a goal which in all likelihood is not possible, as conversations take time. Check out this video that explains how over-focusing on cost per lead incents lead volume over lead quality.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Leads 204

Pointclear

JUNE 27, 2011

We began with a target market of 80,000 companies, and we wanted to fine tune our ideal prospect characteristics to focus on higher-value opportunities more likely to close. This precise identification of target prospects has resulted in us now focusing on fewer than 20,000 companies, and it has significantly increased closed deal size.

Outsourcing Services 219

Outsourcing Services Lead Generation Lead Rank Marketing Qualified Lead 219