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A Guide to Marketing Automation

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In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Invest in training. How Does Marketing Automation Work?

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Invest in training. Find the right tool.

Marketing 113