Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Sales Hacker

NOVEMBER 14, 2019

These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. It’s tempting, because of the low cost per lead and the sheer volume they can provide. However, the low price comes at an extremely high cost — poor quality data. Technographics (Technology Stack Data).

Account 58

Account Data Webinar Metrics Strategy 58