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CRM in 2020—The Suite Versus Best-of-Breed

Pipeliner

In 2020, CRM is more vital and meaningful than ever. In continuing our examination of reasons why, let’s now have a look at a very interesting conflict that has existed for some years now in the software industry, one which affects CRM a great deal: the “suiteversus best-of-breed.

CRM 96
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Best of Breed—It’s a Matter of Strategy

Pipeliner

In my last article “ CRM in 2020 – The Suite Versus Best-of-Breed “, I discussed the battle between the “suite” approach to software production and sales , versus best-of-breed. The Heuristic Approach. Strategic Errors.