Taking away a marketing manager’s excuses!
Pointclear
JANUARY 21, 2014
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Salespeople don’t use the CRM system, so what can I do? Sales management refuses to enforce lead follow-up. We sell direct, but nobody closes out the leads.
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